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Clinical Research Center of Florida

The experienced investigators and staff at CRCF in South Florida sought to make their cutting-edge research accessible to more people.

Brought a fresh approach to attract new sponsors and study participants

Incorporated a fresh, approachable attitude to highlight core values of the facility

Developed and organized a primary tool to gather new sponsors and interest of new participants

Wrote for two target audiences on the same platform, providing ease of navigation to needed information

Discovering a new design

CRCF wanted an approachable design that would target a broad audience, from new sponsors to patients of all ages. We stepped in to help them develop a cohesive brand, which meant establishing standards for long-term viability as well as providing streamlined content for the entire website.