HistoryMiami Museum wanted to extend its reach to more communities in order to connect more people and tell more stories.
Consulting
Reinforced a community focus in messaging, celebrating the past and future through storytelling
Brand Design
Established a versatile graphic system to speak to the broad audiences of the museum
All walks of life welcome
Even as the city’s preeminent historical museum, HistoryMiami still had ways to go in terms of attracting crowds. Our approach to that was introducing a fresh, contemporary design with South Florida vibes and raising brand awareness with new media products, including a direct mailer, newsletters, special programs and exhibition support materials. We are proud to say that the brand strategy model we established has had a lasting effect.
